e.l.f. Blush Tint

Shade Profile: Plums Up

Plums Up is a sheer plum shade with a cool, sophisticated character. It creates a natural-looking flush and complements a wide range of skin tones.

Suitable For:
- Soft plum cheeks
- Romantic, flushed makeup
- Cool-toned everyday looks
- Monochromatic plum makeup
- Subtle evening color
- More intense, layered cheek looks
- Coordinated lip and cheek makeup
How Plums Up Looks on Different Skin Tones

Fair Skin: A light application creates a delicate rosy-plum flush. Apply gradually to avoid excessive color.

Light to Medium Skin: Creates a balanced plum flush with a soft, sophisticated appearance.

Medium to Tan Skin: Layering helps enhance color visibility while maintaining a naturally flushed finish.

Deep Skin: Build the tint in thin layers for stronger color payoff and a rich plum effect.

Since cheek and lip color can appear differently across skin tones, gradual application provides better control over the final intensity.

Finish and Coverage

Finish: Natural, fresh, soft, flushed, and lightweight.

Coverage: Sheer and buildable, rather than opaque.

This makes Plums Up a suitable choice for those who prefer adjustable blush intensity and a natural-looking finish instead of a single heavy layer of color.